Can Marketing Save the Planet? 1st Edition

Can Marketing Save the Planet? — 1st Edition by Michelle Carvill & Gemma Butler

Can marketing do more than sell Books? This timely, thought-provoking book answers with clarity and authority. Combining rigorous research and real-world examples, Can Marketing Save the Planet? challenges marketers, business leaders and policy-makers to rethink strategy for a warming world.

Discover practical frameworks that bridge green marketing and measurable impact. The authors unpack how consumer behaviour, brand purpose and corporate strategy intersect with sustainability goals — from circular economy design to transparent communications and ethical positioning. Case studies span global and regional contexts, showing how campaigns in the UK, Europe, North America and emerging markets translate sustainability into trusted brands and reduced environmental harm.

You’ll find:
– Clear, evidence-based methods for integrating sustainability into product, pricing and promotion decisions.
– Tools to avoid greenwash and build credibility through metrics and stakeholder engagement.
– Actionable tactics for marketers, executives, NGOs and students who need to align business growth with planetary limits.

Written in an accessible, professional tone, this edition equips readers to move beyond slogans to strategies that deliver social and environmental value. Whether you’re a sustainability lead, marketing strategist or graduate student, the book offers the strategic insight and practical steps necessary to make marketing a force for positive change.

Ready to transform strategy and make impact measurable? Add Can Marketing Save the Planet? to your professional library and start shaping marketing that matters—for your brand and the planet.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.