Business Planning for Games 1st Edition

Bold, practical, and designed for creators who want to turn play into profit: Business Planning for Games, 1st Edition by Christopher Buckingham is a hands-on guide that speaks directly to developers, studio founders, producers, and publishers navigating today’s competitive game market.

Discover clear frameworks for building realistic business plans tailored to the video game industry. This edition breaks down market research, target-audience analysis, revenue models (premium, free-to-play, subscription, and hybrid), financial forecasting, budgeting, and risk management — all presented with examples relevant to indie studios and established teams alike. Learn how to craft investor-ready pitch decks, produce believable cash-flow projections, and align production schedules with commercial goals.

Whether you’re targeting North America, Europe, the UK, or Asia-Pacific, the book helps you translate creative vision into a sellable, scalable product by focusing on market fit, monetization strategy, and go-to-market planning. Practical templates and real-world scenarios guide you from concept validation through launch and post-launch support, helping minimize costly missteps and maximize commercial potential.

Professionally written and accessible, Buckingham’s advice gives you the tools to communicate value to stakeholders, negotiate with publishers and investors, and structure projects that survive the realities of the global game industry. Ideal for entrepreneurs, producers, and designers who want a concise, actionable roadmap for turning games into sustainable businesses.

Ready to shape your studio’s future? Pick up Business Planning for Games, 1st Edition and start building a plan that investors, partners, and players can get behind.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.