Business Acumen for Strategic Communicators

Unlock the secrets of effective communication in the business world with Business Acumen for Strategic Communicators by Matthew W. Ragas and Ron Culp. This insightful guide equips professionals with essential skills to navigate the complexities of modern business environments. The authors blend theory and practical strategies, focusing on key areas such as financial literacy, market dynamics, and stakeholder engagement. With real-world examples and actionable insights, this book empowers communicators to elevate their influence and drive organizational success. Whether you’re a seasoned professional or just starting out, Business Acumen for Strategic Communicators is your roadmap to mastering the art of strategic communication.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.