Being a Sustainable Firm 1st Edition

Being a Sustainable Firm, 1st Edition by Maria Cristina Longo and Eleonora Cardillo is a concise, practical guide for managers, students, and consultants who want to embed sustainability into everyday business practice. Clear, evidence-based and accessible, this book translates sustainability theory into actionable strategies for firms operating in Europe, the UK, the US and global markets.

Start with a compelling overview of why sustainability is no longer optional: shifting regulations, investor expectations, and consumer demands are reshaping competitive advantage. The authors walk readers through proven frameworks for assessing environmental and social impact, designing sustainable business models, and integrating ESG principles into core operations—without losing sight of profitability and market realities.

Packed with real-world examples and strategic tools, this edition helps leaders measure outcomes, set credible targets, and communicate progress to stakeholders. Whether you’re transforming supply chains, launching green Books, or improving governance, the book balances rigor with practical checklists that make implementation manageable.

Readers will gain:
– A strategic roadmap to align sustainability with business goals
– Methods to evaluate risks and capture green opportunities
– Communication strategies to build stakeholder trust across local and international markets

Ideal for executives, MBA students, and sustainability professionals, Being a Sustainable Firm equips you with the mindset and methods to thrive in an economy where responsible business practice is essential. Ready to lead change? Add this indispensable resource to your professional library and start turning sustainable intent into measurable impact.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.