Basic Marketing Research: Customer Insights and Managerial Action 10th Edition

Unlock the secrets to effective marketing with Basic Marketing Research: Customer Insights and Managerial Action, 10th Edition by Tom Brown. This essential guide, published by Cengage Learning, equips readers with the tools needed to understand consumer behavior and leverage insights for strategic decision-making. The latest edition offers updated case studies, cutting-edge methodologies, and real-world applications that bridge theory and practice. Explore key topics such as data collection techniques, analysis, and the integration of marketing research into business strategies. Whether you’re a student or a professional, this comprehensive resource is your gateway to mastering the art of marketing research.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.