Artificial Intelligence for Business Creativity 1st Edition

Capture the future of innovation with Artificial Intelligence for Business Creativity, 1st Edition by Margherita Pagani. This compelling guide draws you into how AI is reshaping ideation, product design, marketing and strategic decision-making for organizations across Europe, North America and global markets.

Discover clear, research-driven insights paired with practical frameworks that translate AI concepts into creative business outcomes. Pagani blends academic rigor with real-world examples to show how machine learning, natural language processing and generative AI tools can spark novel services, optimize customer experiences and unlock new revenue streams for startups, SMEs and established enterprises.

You’ll find actionable strategies for leaders, managers and innovators: identify high-impact AI use cases, build collaborative human–machine workflows, measure creative performance and align AI initiatives with brand and market needs. The book also addresses ethical considerations and organizational change—essential reading for those navigating AI-driven transformation in technology, marketing, design and strategy roles.

Perfect for business executives, product teams, consultants and graduate students, this edition equips you to move from ideas to implementation with confidence. If you’re aiming to harness AI not just for efficiency but for creative advantage, Pagani’s work is a practical, authoritative roadmap.

Order your copy of Artificial Intelligence for Business Creativity today and start transforming innovation into measurable business value across your markets.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.