Appraisal and the Transcreation of Marketing Texts 1st Edition

Capture the power of persuasive language with Appraisal and the Transcreation of Marketing Texts (1st Edition) by Nga-Ki Mavis Ho — a definitive resource that bridges translation studies and practical marketing for global communicators. This accessible yet scholarly book unpacks how appraisal theory informs the art of transcreation, helping translators, copywriters, and marketers craft culturally resonant messages that sell.

Begin by exploring clear explanations of appraisal concepts and their application to promotional copy, advertising, and branding. The author combines theoretical rigor with real-world examples, showing how tone, attitude, and evaluation shift across languages and markets. Readers gain actionable strategies to preserve persuasive intent while adapting emotional nuance for target audiences.

Ideal for professionals and students alike, this guide is especially relevant to those working in cross-cultural contexts — from Asia-Pacific campaigns to European and North American markets. You’ll learn techniques to assess source texts, make principled adaptation choices, and measure the effectiveness of transcreated content.

Why this book matters:
– Enhances translation skills with marketing-driven appraisal tools
– Offers practical frameworks for consistent brand voice across languages
– Strengthens campaign performance through culturally calibrated messaging

Whether you’re a translator moving into advertising, a marketing manager overseeing international launches, or a scholar of discourse analysis, Nga-Ki Mavis Ho’s work equips you to transform literal translations into persuasive, market-ready copy. Add this essential volume to your professional library and start creating messages that truly resonate worldwide. Order your copy today.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.