Ambush Marketing and Brand Protection 3rd Edition

Unlock the secrets of strategic advertising with Ambush Marketing and Brand Protection, 3rd Edition by Phillip Johnson. This comprehensive guide delves into the evolving landscape of marketing tactics, offering invaluable insights into ambush marketing strategies that can outsmart competitors while protecting brand integrity. With updated case studies and practical frameworks, Johnson equips marketers and brand managers with the tools needed to navigate legal challenges and ethical dilemmas. Discover how to leverage opportunistic strategies effectively, ensuring your brand stands out in a crowded marketplace. Perfect for professionals seeking to enhance their marketing prowess, this edition is a must-have for any serious marketer.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.