Advertising & IMC: Principles and Practice 11th Edition

Unlock the secrets of effective communication with Advertising & IMC: Principles and Practice 11th Edition by Sandra Moriarty, Nancy Mitchell, Charles Wood, and William D. Wells. This comprehensive guide delves into the core principles of advertising and integrated marketing communications (IMC), offering readers a robust framework for understanding the dynamic marketplace. With updated case studies and real-world examples, this edition emphasizes strategic thinking and creativity, equipping students and professionals alike with the tools to excel in a competitive environment. Enhance your marketing knowledge and elevate your skills with this essential resource from Pearson—your gateway to mastering advertising in the modern age!

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