A Concise Handbook of Business Research 1st Edition

A Concise Handbook of Business Research (1st Edition) by Ashish Arya, Vishnu Nath, Pankaj Madan is an essential guide for students, researchers, and business professionals who need a clear, practical introduction to business research and methodology. This compact, well-structured handbook distills core concepts—research design, sampling, data collection, qualitative and quantitative analysis, and report writing—into an accessible format that supports real-world decision-making.

Whether you’re pursuing an MBA, preparing a dissertation, or leading industry research projects, this book offers step-by-step guidance on developing research questions, choosing appropriate methods, and interpreting results with confidence. Emphasis on clarity, real-life examples, and concise explanations make complex statistical and methodological topics approachable—even for beginners.

Designed for use across academic and professional settings, the handbook is particularly valuable for readers in India and other emerging markets seeking practical frameworks tailored to regional business environments. Its balanced coverage of theory and application helps bridge classroom learning with workplace needs, making it a reliable reference for coursework, project work, and managerial analysis.

Engaging, tightly written, and pragmatic, this 1st Edition is a smart investment for anyone who wants to conduct sound business research without wading through overly technical texts. Equip your library with a resource that simplifies research processes and sharpens analytical skills. Order your copy today and take the next step toward clearer, more effective business research.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.