Rapid Sensory Profiling Techniques 2nd Edition

Grab the attention of your R&D team and accelerate product decisions with Rapid Sensory Profiling Techniques, 2nd Edition by Julien Delarue and J. Ben Lawlor. This authoritative guide distills contemporary sensory science into fast, reliable profiling tools designed for real-world product development and quality control.

Explore practical, evidence-based methods that bridge laboratory rigor and commercial speed. Clear explanations and step-by-step guidance make rapid sensory profiling accessible to sensory scientists, product developers, quality managers, and academic researchers alike. The 2nd edition reflects modern best practices and a global perspective — ideal for teams working across food, beverage, fragrance, and consumer goods markets.

Learn how to design efficient studies, recruit and manage panels, select appropriate scaling and analytical strategies, and interpret results that drive actionable decisions. Emphasis on reproducibility, statistical clarity, and cross-cultural considerations ensures the techniques translate across regions and market contexts. Real-world examples and case-driven insights show how rapid methods shorten development cycles while preserving sensory validity.

Whether you’re launching a new SKU, troubleshooting reformulations, or comparing competitive Books, this book equips you to collect meaningful sensory data fast and with confidence. Its professional, practical tone makes complex topics approachable without sacrificing scientific integrity.

For professionals and researchers aiming to make quicker, smarter sensory decisions in global markets, Rapid Sensory Profiling Techniques, 2nd Edition is an essential resource. Order your copy today to streamline sensory testing and accelerate product success.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.