Principles and Methods of Social Research 4th Edition

Grab the attention of any serious student or practitioner of social science with Principles and Methods of Social Research, 4th Edition by William D. Crano, Marilynn B. Brewer, and Andrew Lac. This definitive text delivers clear, contemporary guidance on designing rigorous studies, choosing appropriate methods, and interpreting findings with confidence — essential for coursework, thesis work, or professional research across the United States and around the globe.

Packed with lucid explanations and real-world examples, the book demystifies both quantitative and qualitative approaches: experimental design, survey sampling, measurement and scale construction, validity and reliability, observational techniques, and ethical considerations. Readers will find step-by-step walkthroughs of hypothesis testing, research design choices, and practical strategies for avoiding common pitfalls that compromise study credibility.

What sets this edition apart is its balanced emphasis on conceptual clarity and practical application. Complex topics such as causal inference, measurement error, and multivariate analysis are presented in an accessible style that supports classroom learning and independent study alike. Educators will appreciate its pedagogical strengths; students and early-career researchers will value the way theory maps onto real research problems.

Whether you’re studying sociology, political science, psychology, public policy, or market research, this volume is a foundational resource for building methodological confidence. Equip yourself with the tools to craft stronger research questions, select robust designs, and communicate results persuasively. Order your copy of Principles and Methods of Social Research, 4th Edition today and elevate the quality and impact of your research.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.