Analyzing Websites 1st Edition

Discover a smarter way to understand the web with Analyzing Websites, 1st Edition by Luc Massou. Concise and insightful, this book grabs attention with practical clarity for anyone who needs to turn site data into business results.

Packed with clear frameworks and hands-on approaches, it walks readers through essential methods in web analytics, user experience evaluation, and search engine optimization. Whether you’re a digital marketer, UX designer, product manager, or student, you’ll find step-by-step techniques to audit site performance, interpret visitor behavior, and prioritize improvements that move the needle. Real-world examples illuminate common pitfalls and reveal how to apply metrics meaningfully—beyond vanity numbers—to improve conversions, speed, and accessibility.

What sets this edition apart is its focus on actionable outcomes: learn to synthesize analytics into compelling recommendations, communicate findings to stakeholders, and craft roadmaps that balance technical fixes with strategic goals. The writing is both rigorous and approachable, making complex concepts accessible to professionals across sectors and regions—from North America and Europe to Asia-Pacific and beyond.

Whether you’re optimizing an ecommerce storefront, refining a corporate site, or building a portfolio of high-performing pages, Analyzing Websites equips you with the tools to make data-driven decisions confidently. Invest in your web expertise today—add this essential guide by Luc Massou to your shelf and start turning website data into measurable growth.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.