Strategic Integrated Marketing Communications 4th Edition

Grab the definitive guide to modern brand communication: Strategic Integrated Marketing Communications, 4th Edition by Larry Percy. This authoritative text cuts through marketing noise to show how integrated strategies unify advertising, PR, digital, and direct marketing to build stronger brands in today’s competitive marketplace.

Inside, Percy combines rigorous theory with practical frameworks that marketing professionals, students, and agency leaders can apply immediately. Learn how to craft cohesive campaigns that align positioning, audience insights, messaging, media selection, and measurement—bringing consistency across channels from social and search to traditional media. Real-world case studies and up-to-date examples reflect global markets, including US, UK, Europe, and Asia-Pacific contexts, making the book GEO-friendly for international readers.

Whether you’re preparing a marketing plan, refining brand strategy, or expanding into digital-first communications, this edition offers clear models and actionable tactics for results-driven campaigns. Benefit from concise chapters on integrated planning, customer journey mapping, creative strategy, and ROI-focused evaluation—designed to equip you with tools to increase engagement, boost conversions, and strengthen long-term brand equity.

A strategic investment for managers, marketing students, and communications specialists, Strategic Integrated Marketing Communications, 4th Edition delivers both the big-picture thinking and tactical guidance needed to succeed in today’s omni-channel environment. Order now to elevate your marketing strategy and lead more effective, measurable campaigns across local and global markets.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.