Creativity 3rd Edition

Grab your copy of Creativity, 3rd Edition by Mark A. Runco — a definitive, research-driven guide that redefines how individuals and organizations spark original thinking. This approachable yet scholarly volume blends cutting-edge theory with practical insight, making it essential for students, educators, psychologists, designers, and business leaders focused on innovation and problem-solving.

Inside, Runco synthesizes decades of creativity research into clear explanations of creative processes, assessment methods, and the environmental and cognitive factors that foster originality. Real-world examples and evidence-based strategies show how to cultivate divergent thinking, overcome blocks, and apply creative skills across disciplines — from classroom instruction and workplace teams to design and entrepreneurship.

Readers will appreciate the book’s balanced mix of academic rigor and actionable guidance: conceptual frameworks that inform teaching and research, plus practical techniques that boost ideation, collaboration, and breakthrough solutions. Whether you’re preparing a syllabus, leading workshops, conducting research, or seeking personal growth, this edition equips you with tools to measure and enhance creativity reliably.

Ideal for readers around the world — from the US and UK to Canada, Australia, Europe, and Asia — this edition keeps you current with contemporary debates and applications in creativity studies. Clear, engaging, and authoritative, Creativity, 3rd Edition is the go-to resource for anyone serious about cultivating innovation.

Ready to transform how you think and teach? Add Creativity, 3rd Edition by Mark A. Runco to your collection today and start unlocking new ideas.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.