Strategic Negotiations for Sustainable Value 1st Edition

Strategic Negotiations for Sustainable Value — 1st Edition by Stefanos Mouzas

Capture attention with a definitive guide that redefines how organizations create long-term advantage through negotiation. This first edition by Stefanos Mouzas combines rigorous theory with actionable practice to help professionals and students negotiate for mutually beneficial, sustainable outcomes.

Discover proven frameworks and real-world insights that make complex deals manageable. The book addresses negotiation strategy, relationship management, value creation and distribution, and performance measurement — all tailored to modern B2B contexts, procurement, sales, and supply-chain negotiations. Clear models and practitioner-focused guidance help readers design agreements that support both profit and sustainability goals, relevant to managers operating in Europe, North America, Asia-Pacific and emerging markets.

Imagine negotiating with confidence: you’ll learn to diagnose bargaining situations, craft value-creating solutions, and build enduring partnerships while balancing economic and environmental objectives. Ideal for executives, purchasing professionals, consultants, and graduate students, this volume equips readers with tools to drive measurable, repeatable results across regional and global marketplaces.

Practical, evidence-based, and highly readable, Strategic Negotiations for Sustainable Value is the essential resource for anyone aiming to turn negotiations into strategic assets. Enhance your negotiation repertoire—order your copy today and start shaping deals that deliver sustainable value for your organization and partners worldwide.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.