Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1 1st Edition

Capture the pulse of modern communication with Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1, 1st Edition by Vladlena Benson. This authoritative resource maps how social platforms reshape learning environments, influence buying decisions, and steer political conversations worldwide.

Readers will find rigorous, research-driven analysis paired with practical guidance—ideal for educators, marketers, policymakers, and graduate students seeking to apply social media insights in real contexts. The handbook synthesizes theory and practice, offering evidence-based frameworks, comparative case studies, and actionable strategies for classroom integration, campaign design, and policy development across regions including North America, Europe, Asia, Africa and Latin America.

Explore clear explanations of consumer behavior dynamics, pedagogical innovations, and political communication trends. Learn how social algorithms affect attention and trust, how communities form around brands and causes, and how educators and institutions can harness platforms to boost engagement and learning outcomes. With a focus on ethical use, measurement, and cross-cultural sensitivity, this volume equips practitioners to make informed, responsible decisions in a fast-changing digital landscape.

Whether you’re researching social media’s role in education, developing consumer-focused campaigns, or advising on media policy, this handbook is a practical reference that balances scholarly depth with applied relevance. Compact yet comprehensive, Handbook of Social Media in Education, Consumer Behavior and Politics promises actionable insights to transform strategy and practice.

Order your copy today to stay ahead of social media trends and implement proven approaches that work—locally and globally.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.