The Marketing of Academic, National and Public Libraries Worldwide 1st Edition

Grab the attention of library leaders and marketing practitioners with The Marketing of Academic, National and Public Libraries Worldwide, 1st Edition by David Baker and Patrick Lo. This authoritative, global handbook brings clear, practical strategies for promoting libraries across campuses, capitals and communities — from North America and Europe to Asia, Africa, Latin America and Oceania.

Inside, readers will find an engaging synthesis of contemporary marketing principles tailored to academic, national and public library settings. The book translates theory into action with real-world examples and scalable tactics: audience research, brand development, digital outreach and social media, partnership building, fundraising and advocacy, and metrics-driven evaluation. Whether you manage a research library, national repository, or neighborhood branch, the insights help you increase visibility, drive footfall and demonstrate impact to stakeholders and funders.

Practical and internationally minded, this edition highlights culturally responsive approaches and case studies reflecting diverse political and economic contexts. You’ll gain tools for building community trust, improving user experience, and aligning marketing with organizational goals—essential for librarians, administrators and policy-makers seeking measurable results.

Written in an accessible professional tone, this book is a concise resource for both seasoned professionals and those new to library promotion. Invest in a guide that empowers your institution to communicate value clearly and convincingly. Order your copy of The Marketing of Academic, National and Public Libraries Worldwide, 1st Edition today and start transforming how your library connects with its communities.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.