Designing Brand Identity 6th Edition

Grab attention with a clear, visually driven blueprint for building brands. Designing Brand Identity, 6th Edition by Alina Wheeler and Rob Meyerson distills decades of best practices into a practical, step‑by‑step guide that designers, marketers, and business leaders worldwide rely on.

Discover a structured approach to brand strategy, visual identity, and implementation that translates across industries and geographies — from startups in New York and London to agencies in Sydney, Toronto, and beyond. The book pairs concise theory with real‑world examples, helping you move from insight to naming, messaging, logo design, color systems, and comprehensive brand guidelines.

This edition emphasizes clarity and usability: learn frameworks that streamline creative briefs, align stakeholder teams, and scale brand systems across digital and physical touchpoints. Whether you’re refreshing an established brand or launching a new one, the practical workflows and case studies make complex decisions manageable and measurable.

For creative directors, in‑house brand managers, freelancers, and MBA students, this guide is a reliable reference to improve consistency, boost recognition, and increase customer trust. Readers appreciate its balance of strategy and execution — actionable advice presented in a clean, accessible format that supports project planning and team collaboration.

Ready to shape a brand that stands out? Add Designing Brand Identity, 6th Edition to your shelf and start building a coherent, compelling brand experience that resonates locally and globally.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.