Assessing Innovation 1st Edition

Assessing Innovation, 1st Edition by Adedeji B. Badiru and Melinda Tourangeau is a compelling resource for leaders, practitioners, and students who must translate creative ideas into measurable, repeatable value. Clear, authoritative, and practical, this book captures the urgency of assessing innovation in today’s fast-paced global markets.

Inside, you’ll find a balanced blend of theory and application: proven approaches to measuring innovation performance, frameworks for evaluating organizational readiness, and actionable guidance on selecting metrics that align with strategy. The authors guide readers through practical assessment techniques that help teams identify growth opportunities, reduce risk, and prioritize investments—without getting lost in jargon.

Designed for executives, innovation managers, engineers, and policy-makers, this edition equips you to make data-driven decisions. Learn how to build assessment processes that support continuous improvement, justify funding, and communicate impact to stakeholders across the organization. Real-world emphasis makes it especially useful for professionals operating in the United States, Europe, Canada, and emerging markets seeking tools that scale from startups to established enterprises.

Whether you’re preparing for strategic planning, pitching an innovation portfolio, or teaching courses in innovation management, this book provides a clear roadmap to assess and accelerate creative initiatives. Practical, authoritative, and globally relevant, Assessing Innovation, 1st Edition is a must-have addition to any professional library.

Order your copy today and start transforming ideas into measurable outcomes—learn how to evaluate innovation with confidence and clarity.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.