Strategic Content Marketing 1st Edition

Strategic Content Marketing, 1st Edition by Dan Farkas and Rebecca Geier is a practical, modern roadmap for anyone who wants to turn content into measurable business results. If you’re tired of guessing what will resonate online, this book delivers clear, proven methods to plan, create, distribute, and analyze content that actually converts.

Inside, you’ll find approachable frameworks for building audience personas, mapping buyer journeys, and aligning editorial calendars with business goals. The authors break down content types, storytelling techniques, SEO best practices, and distribution strategies for organic and paid channels—helpful whether you’re serving local customers or scaling across North America and global markets. Real-world examples and step-by-step guidance make it easy to move from strategy to execution, improving traffic, engagement, and ROI.

This edition is designed for marketers, agency teams, entrepreneurs, and communications professionals who need actionable advice rather than marketing theory. Learn how to prioritize content investments, measure performance with the right KPIs, and set governance processes that keep messaging consistent across platforms. The tone is professional but accessible, making complex digital marketing topics understandable and immediately useful.

Practical, strategic, and results-focused, Strategic Content Marketing equips you to create content that supports long-term growth. Ready to stop guessing and start growing your brand? Add this essential guide to your shelf and begin crafting content strategies that deliver measurable impact.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.