The Experimentation Field Book

Grabbing the attention of innovators, product managers, and leaders hungry for better outcomes, The Experimentation Field Book by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, and David Kester is a hands-on guide that turns uncertainty into actionable learning.

Start with clear, practical steps for designing and running experiments that matter. This field book translates theory into repeatable practices—helping teams form testable hypotheses, choose appropriate metrics, run low-cost prototypes, and draw defensible conclusions. Whether you lead a startup, corporate innovation lab, nonprofit program, or university course, the methods are adaptable to projects of any scale and context.

Imagine faster decisions, reduced risk, and measurable improvements in product-market fit, service delivery, or organizational strategy. The authors combine rigorous thinking with real-world examples to show how disciplined experimentation accelerates learning and fuels smarter investment choices. Readers will appreciate concise templates, checklists, and a results-oriented mindset that supports cross-functional collaboration and stakeholder buy-in.

Global in relevance and local in application, this book helps teams worldwide embed experimentation into everyday practice. Ideal for design thinkers, entrepreneurs, product teams, and change leaders who want a practical manual—not just more theory—to improve outcomes and drive innovation.

Take control of uncertainty: make better decisions, scale what works, and stop guessing. Add The Experimentation Field Book to your toolkit and start turning ideas into validated progress today.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.