Consumer Neuroscience 1st Edition

Consumer Neuroscience, 1st Edition by Cathrine Jansson-Boyd and Peter Bright is a compelling, accessible guide that brings the science of the brain to real-world marketing, retail and consumer behaviour. Whether you’re a student in the UK, a marketing professional in Europe, or a product designer in North America, this book translates complex neuroscience into practical insights you can apply today.

Begin with a clear exploration of how attention, memory and emotion influence purchasing decisions. The authors use engaging case studies and up-to-date research to explain neuroimaging, eye-tracking and psychophysiological methods—without overwhelming jargon—so readers quickly grasp how consumers really respond to brands, adverts and in-store environments.

Discover actionable strategies for improving brand communication, website design and packaging by understanding subconscious drivers of choice. This edition places equal weight on rigorous science and practical application, making it ideal for undergraduate and postgraduate students, academic researchers, and marketing practitioners seeking evidence-based techniques in neuromarketing and consumer psychology.

Packed with real-world examples and ethical reflections, the book helps professionals make smarter decisions about product development, advertising effectiveness and customer experience. Its global perspective and clear explanations make it a valuable resource across markets—from local high-street retailers to international e-commerce teams.

Explore the interdisciplinary frontier where psychology meets commerce. If you want to influence consumer behavior with integrity and scientific insight, Consumer Neuroscience, 1st Edition is an essential addition to your professional library. Order your copy today to start transforming insight into impact.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.