Digital Business Strategy 1st Edition

Grabbing the attention of leaders navigating the fast-moving digital marketplace, Digital Business Strategy, 1st Edition by Garvan Callan delivers a clear, modern roadmap for turning technology into competitive advantage. This concise, practical guide is written for anyone who must make digital decisions—CEOs, marketing leaders, product managers, consultants and students.

You’ll find accessible explanations of core concepts—digital transformation, platform thinking, customer experience design, data-driven decision-making and e‑commerce strategy—framed so they apply to small businesses and multinational organizations alike. Practical frameworks and real-world examples help translate strategy into action, so you can evaluate opportunities, prioritize initiatives and measure impact with confidence.

Imagine shaping strategies that increase customer value while reducing operational complexity. Readers gain actionable tools to redesign business models, align teams around digital goals and launch measurable initiatives that scale across markets. The tone is pragmatic and focused on outcomes, making complex ideas easy to implement.

Ideal for professionals across the UK, US, Europe, Australia and fast-growing markets, this 1st edition is a dependable reference for today’s digital challenges. Whether you’re leading a startup pivot or guiding an enterprise transformation, Digital Business Strategy equips you to build resilient, future-ready organisations.

Order your copy now to start turning digital possibility into tangible results—practical insight for strategy that actually works in the real world.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.