Fundraising Principles and Practice 2nd Edition

Unlock the secrets to successful fundraising with the ‘Fundraising Principles and Practice 2nd Edition’ by Adrian Sargeant and Jen Shang, published by John Wiley & Sons P&T. This comprehensive guide serves as an essential resource for both novice and seasoned fundraisers, providing a blend of theoretical insights and practical strategies designed to elevate your fundraising efforts.

In this updated edition, Sargeant and Shang delve deep into the core principles that drive effective fundraising, including donor psychology, relationship building, and ethical considerations. With a focus on data-driven decision-making, readers will discover how to leverage analytics to enhance donor engagement and retention.

One of the standout features of this book is its real-world case studies, which illustrate successful fundraising campaigns across various sectors. The authors also provide actionable tools and techniques, making it easier to implement innovative strategies that resonate with donors.

Whether you’re working for a nonprofit organization, a charity, or in academia, ‘Fundraising Principles and Practice’ is your roadmap to mastering the art and science of fundraising. Equip yourself with the knowledge and skills necessary to make a lasting impact in the world of philanthropy—grab your copy today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.