Innovation in Pricing 2nd Edition

Unlock the secrets of effective pricing strategies with the groundbreaking book, Innovation in Pricing 2nd Edition, authored by the esteemed Andreas Hinterhuber and published by Routledge. This comprehensive guide delves into the rapidly evolving landscape of pricing and offers innovative frameworks that are essential for businesses aiming to thrive in competitive markets.

In this updated edition, Hinterhuber combines theoretical insights with practical applications, making it an invaluable resource for both seasoned professionals and newcomers alike. Explore cutting-edge pricing models that cater to diverse industries and understand how psychological pricing can significantly influence consumer behavior. The book is meticulously structured, featuring real-world case studies that illustrate the successful implementation of advanced pricing strategies.

Key features of this edition include a thorough examination of price sensitivity, comprehensive discussions on value-based pricing, and actionable insights on how to leverage data analytics for informed decision-making. Innovation in Pricing 2nd Edition not only equips readers with essential tools but also inspires innovative thinking to enhance profitability and customer satisfaction.

Transform your approach to pricing and stay ahead of the curve with this essential read that promises to redefine your business strategies. Whether for academic use or practical application, this book is a must-have for anyone serious about mastering the art of pricing.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.