Marketing Management: An Asian Perspective 7th Edition

Unlock the secrets of successful marketing with “Marketing Management: An Asian Perspective, 7th Edition” by renowned authors Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, and Siew Meng Leong. This comprehensive guide offers an in-depth exploration of contemporary marketing strategies tailored specifically for the Asian market, making it an essential resource for both students and professionals alike.

In this latest edition, readers will discover a wealth of insights into the dynamic landscape of marketing across Asia. The authors delve into critical concepts, innovative techniques, and real-world applications that are pivotal for navigating today’s fast-paced business environment. Enhanced with case studies and examples from various industries, this book provides practical tools to tackle marketing challenges effectively.

Key features include a thorough examination of market segmentation, consumer behavior, and strategic planning, all presented through a culturally relevant lens. The engaging writing style and structured layout make complex theories accessible, ensuring that you can apply your knowledge immediately.

Whether you are a budding marketer or an experienced professional, “Marketing Management: An Asian Perspective” is your gateway to mastering the art and science of marketing in one of the world’s most vibrant regions. Grab your copy today and elevate your marketing acumen!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.