Marketing: Real People, Real Decisions 3rd Edition

Unlock the secrets of effective marketing with ‘Marketing: Real People, Real Decisions 3rd Edition’ by industry experts Michael R. Solomon, Bradley Barnes, Vincent-Wayne Mitchell, and Wendy Tabrizi. This comprehensive guide delves into the psychology of consumer behavior, offering real-world insights and practical strategies. The latest edition features updated case studies, engaging examples, and thought-provoking discussions that connect marketing theories to everyday decision-making. Ideal for students and professionals alike, this book emphasizes the importance of understanding real people in real contexts. Elevate your marketing knowledge and skills with this essential resource from Pearson. Don’t miss out on mastering the art of marketing!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.