Consumer Behaviour in Tourism 4th Edition

Unlock the secrets of travel decision-making with Consumer Behaviour in Tourism, 4th Edition by Susan Horner and John Swarbrooke. This comprehensive text delves into the intricate factors that influence tourist choices, providing an essential framework for understanding consumer psychology within the tourism sector. Packed with updated case studies and examples, this edition reflects the latest trends and challenges in the industry. Explore key concepts such as destination branding, cultural influences, and the impact of technology on consumer behavior. Ideal for students and professionals alike, this book is your gateway to mastering the dynamics of tourism consumption.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.