Strategic Social Marketing 2nd Edition

Discover the transformative power of social marketing with the ‘Strategic Social Marketing 2nd Edition’ by Jeff French and Ross Gordon. This essential guide, published by Sage Publications Ltd, delves deep into the strategic frameworks and innovative approaches necessary for effective social change. The authors combine rich theory with practical insights, offering readers a comprehensive understanding of how to design and implement impactful social marketing campaigns. Key features include real-world case studies, actionable tools, and the latest research to empower practitioners and students alike. Elevate your marketing strategies and create meaningful social impact with this indispensable resource!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.