A Practitioner’s Guide to Account-Based Marketing 2nd Edition

Unlock the power of precision marketing with A Practitioner’s Guide to Account-Based Marketing, 2nd Edition by Bev Burgess and Dave Munn, published by Kogan Page. This essential guide delves into the transformative strategy of account-based marketing (ABM), providing practical insights and expert advice for B2B marketers. Discover the latest trends, frameworks, and case studies that demonstrate ABM’s effectiveness in driving sales and building lasting client relationships. With actionable strategies and real-world examples, this updated edition equips you with the tools to tailor your marketing efforts and achieve exceptional results. Elevate your marketing game with this comprehensive resource!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.