Marketing Strategy for the Creative and Cultural Industries 2nd Edition

Unlock the secrets of successful branding with ‘Marketing Strategy for the Creative and Cultural Industries, 2nd Edition’ by Bonita Kolb. This essential guide offers a comprehensive exploration of innovative marketing techniques tailored specifically for the creative sector. With updated case studies and real-world examples, Kolb delves into the unique challenges faced by artists, designers, and cultural institutions. Discover practical strategies that can elevate your marketing efforts, enhance audience engagement, and drive growth. Perfect for students and professionals alike, this edition is a vital resource for anyone looking to thrive in the dynamic landscape of the creative industries.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.