Sports and Entertainment Marketing, Student Edition 5th Edition

Unlock the dynamic world of marketing with the ‘Sports and Entertainment Marketing, Student Edition 5th Edition’ by Ken Kaser and Dotty B. Oelkers. This comprehensive guide delves into the intricate relationship between sports, entertainment, and marketing strategies. With its updated case studies and real-world examples, readers will gain invaluable insights into industry trends and consumer behavior. The book’s engaging layout and thought-provoking questions enhance learning, making complex concepts accessible. Whether you’re a student or an aspiring professional, this edition is essential for anyone looking to thrive in the fast-paced realm of sports and entertainment marketing. Transform your understanding today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.