Advertising and Promotion: An Integrated Marketing Communications Perspective 13th Edition

Unlock the secrets of successful marketing with ‘Advertising and Promotion: An Integrated Marketing Communications Perspective, 13th Edition’ by George Belch. This essential resource delves into the dynamic world of advertising and promotional strategies, offering a comprehensive examination of the latest trends and technologies. With its clear, engaging writing style, this edition emphasizes the importance of an integrated approach to marketing communications. Key features include in-depth case studies, real-world applications, and updated research that provide invaluable insights for both students and professionals. Elevate your understanding of marketing with this must-have guide from McGraw-Hill Higher Education.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.