Marketing Management 3rd Edition PDF written for today’s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resource for the PCM exam. The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today’s classroom.
- Publisher: McGraw Hill; 3rd edition
- Publication date: February 6, 2018
- Language: English
- Page length: 464 pages
Marketing Management 3rd Edition PDF
Marketing Management 3rd Edition PDF is the most popular introductory text for lower-division courses in marketing, thanks to its thorough exploration of all aspects of the discipline and its mastery of contemporary theory. The third edition includes invigorated discussion of consumer behavior through more hyperlinks, a new chapter on social media, and expanded coverage of issues pertaining to mobile marketing.
Filled with rich examples, stimulating discussions, and solid advice—all presented in an engaging style—this text will help any student understand how marketers function in today’s competitive business environment. The book is also an invaluable resource for anyone working in marketing—even seasoned professionals will find new insights on how to do their jobs more effectively.