Skip to content
  •   [email protected]
  • Book Request
  • Returns Policy
  • Shipping Policy
  • Privacy Policy
  • Contact Us
  •   [email protected]
Cheapest Digital BooksCheapest Digital Books
  • Login / Register
  • Cart / $0.00
    • No Books in the cart.

  • Cart

    No Books in the cart.

  • Home
  • Science & Math
    • Biological Sciences
    • Algebra
  • Medical Science
  • Business Books
    • Accounting
  • Engineering
  • Computers & Technology
    • Databases & Big Data
  • Wishlist
Home / Business Books / Marketing & Sales
Sale!
Add to wishlist

M: Advertising (3rd Edition)

$47.00 $14.99

Author: William Arens, Michael Weigold
ISBN-13: 978-1259815942
ISBN-10: 1259815943
File Format: You will receive the PDF/ePub version of this book via your email.

— OR —

SKU: 9781259815942 Categories: Business Books, Marketing & Sales Tags: Michael Weigold, William Arens
Browse
  • Anatomy
  • Art & General
  • Arts & Photography
  • Astronomy & Space Science
  • Automotive
  • Biochemistry
  • Biological Sciences
  • Business & Finance
  • Business Books
    • Accounting
    • Marketing & Sales
    • Personal Finance
  • Business Culture
  • Chemistry
  • Cognitive Psychology
  • Computers
  • Computers & Technology
    • Databases & Big Data
  • Constitutional Law
  • Diets & Weight Loss
  • Ecology
  • Education & Teaching
  • Engineering
  • General
  • Genetics
  • Health
  • History & Criticism
  • Humanities
  • Language & Grammar
  • Management & Leadership
  • Maths
  • Medical Science
    • Psychology
  • Medicine & Health Sciences
  • Pharmacology
  • Physiology
  • Research & Publishing Guides
  • Science
  • Science & Math
    • Algebra
    • Biology
  • Science & Mathematics
  • Social Sciences
  • Statistics
  • Uncategorized
  • Writing
  • Description
  • Reviews (0)

M: Advertising 3rd Edition PDF defines key concepts such as media planning and evaluation, media types and their use in communication processes, design principles for advertising effectiveness, and theories of persuasion.

About the Author

Michael F. Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida. He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory.

Professor Weigold has won many awards for both his teaching and scholarship. In 2007, he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. That same year, he was awarded a Faculty Achievement Award by UF. In 2004, he was named the College’s Teacher of the Year.

He is the author or coauthor of over 40 publications and numerous conference papers. He has received a College of Journalism and Communications Researcher of the Year award, and his research has been funded by organizations that include the Kaiser Family Foundation, the Shands Cancer Center, and NASA.

Professor Weigold’s professional experience includes account planning at Fraily & Wilson, an Orlando advertising agency. He has also served as a consultant to a number of organizations, including KOBACO of South Korea, Unilever, Brown & Williamson, NASA, and many local clients.

Publisher: McGraw Hill; 3rd edition
Publication date: February 20, 2017
Language: English
Page length: 480 pages

Synopsis:

This is the third edition of the world’s most authoritative book on advertising. Now more than ever, we live in a complex and fast-changing media environment. M: Advertising addresses these challenges head-on, incorporating into the text cutting-edge research and teaching methods that have been developed over recent decades.

It also presents contemporary approaches to global marketing as well as coverage of new technologies such as social media. Acknowledging the importance of emotive and social aspects in advertising, the book also includes material on persuasion theories, consumer behavior in advertising, and consumer buying behavior. Finally, it explains how advertising affects different societies around the world and covers topics such as marketing communications planning and international advertising.

Reviews

There are no reviews yet.

Be the first to review “M: Advertising (3rd Edition)” Cancel reply

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Related Books

Sale!
Managerial Economics Christopher Thomas 13th Edition PDF
Add to wishlist
Quick View

Business Books

Managerial Economics (13th Edition)

$55.00 $14.99
Buy Now
Sale!
Add to wishlist
Quick View

Business Books

Managerial Economics (8th Edition)

Rated 5.00 out of 5
$45.96 $21.99
Buy Now
Sale!
Add to wishlist
Quick View

Business Books

Intermediate Accounting (10th Edition)

$58.00 $20.99
Buy Now
Sale!
Strategic Management Frank Rothaermel 5th Edition PDF
Add to wishlist
Quick View

Business Books

Strategic Management (5th Edition)

$90.00 $14.99
Buy Now
Sale!
Add to wishlist
Quick View

Business Books

Focus On Personal Finance (6th edition)

$52.99 $14.99
Buy Now
Sale!
Ross: Essentials Of Corporate Finance 10th Edition PDF
Add to wishlist
Quick View

Business Books

Essentials of Corporate Finance (10th Edition)

$60.00 $22.00
Buy Now
Sale!
Auditing: A Practical Approach With Data Analytics 1st Edition PDF
Add to wishlist
Quick View

Accounting

Auditing: A Practical Approach with Data Analytics (1st Edition)

$61.28 $20.99
Buy Now
Sale!
Add to wishlist
Quick View

Business Books

Business Marketing Management B2B (12th Edition)

$38.99 $11.99
Buy Now
  • Book Request
  • Returns Policy
  • Shipping Policy
  • Privacy Policy
  • Contact Us
3367 Hood Avenue, San Diego, CA, United States
Contact: [email protected]
© 2022 - CheapestDigitalBooks.Com
  • Home
  • Science & Math
    • Biological Sciences
    • Algebra
  • Medical Science
  • Business Books
    • Accounting
  • Engineering
  • Computers & Technology
    • Databases & Big Data
  • Login

Login

Lost your password?