IT Strategy and Innovation 4th Edition PDF is the latest update in a steady updating of what has been considered one of the top textbooks on the topic for decades. The first edition was published in 1993 and was updated with significant changes in 2002 by Dr. McKeen and Dr. James Gresham, then again to its current form in 2014 by Dr. McKeen with contributions from his son, Roderick McKeen Jr., an accomplished senior finance executive with experience as Chief Financial Officer at two Fortune 500 companies as well as head of the strategy at a major professional services company.
- Publisher: Prospect Press; 4th edition
- Publication date: January 1, 2019
- Language: English
- File Size: 3 MB
- Compatible Devices: It can be permanently stored and read on any device. It does not contain Access Code.
IT Strategy and Innovation 4th Edition PDF
The 4th Edition features the latest information on the trends, innovations, and technologies that are disrupting business models of every type, influencing and driving change in today’s digital economy. As such it was developed to be a strategic guide for professionals and executives facing major changes in how their organizations operate. Special features of this edition include:
The IT Strategy and Innovation textbook has been hailed by The Wall Street Journal as one of the best textbooks for future leaders, entrepreneurs, business executives, and consultants. In addition, it has been used at more than 60 colleges in North America including Wharton School at the University of Pennsylvania’s MBA program.