New Products Management 12th Edition

Explore the dynamic world of product management with the 12th Edition of New Products Management by C. Merle Crawford, published by McGraw-Hill Higher Education. This essential guide offers a comprehensive overview of the product development process, blending theoretical frameworks with real-world applications. Key features include in-depth case studies, practical tools, and the latest industry trends, making it invaluable for both students and professionals. With its user-friendly structure and engaging writing style, this edition equips readers with the skills needed to navigate the complexities of product management successfully. Elevate your understanding and enhance your career prospects with this must-have resource!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.